What common misconception about sustainability does the Green 7 Protocol aim to clarify?

The Green 7 Protocol aims to clarify the misconception that sustainability is solely a cost burden rather than an investment in long-term viability. This understanding is crucial because it emphasizes that while initial implementations of sustainable practices may incur upfront costs, they are ultimately designed to enhance efficiency, lower operational costs over time, and result in significant long-term benefits. By reframing sustainability as an investment, organizations can focus on the positive impact it has on their growth, reputation, and resilience in the market. This perspective encourages businesses to view sustainability as a strategic opportunity rather than a mere expense, fostering a more sustainable and profitable future.